Responsible for the strategic growth and sales of the WOODCHUCK USA site to achieve the company growth and profit goals. Assists and drives the campaign design, development, and media to maintain a competitive position in the market. Has an understanding of the P & L related to drive processes to develop a marketing campaign.
WOODCHUCK USA is an American Made brand that designs and manufactures
premium wood products in St. Paul, Minnesota. Our mission is to bring nature back to people, jobs back to America, and quality back to products. We plant a tree for every product that we sell through our “Buy One. Plant One.” program and work with globally recognized brands. If you are looking to work with a talented young team, excel in a dynamic entrepreneurial environment, and are ready to put your experience to work, this position is for you.
+ Responsible for strategic and tactical execution relating to online performance of woodchuckusa.com to drive conversion and traffic. + Manages and collaborates with Marketing Personnel on all aspects of marketing communication delivered on woodchuckusa.com + Manages and collaborates with the Marketing/ PPC team on offsite extensions of marketing communication for WoodchuckUSA.com. + Manages WoodchuckUSA.com budgets for online activity including but not limited to: PPC spend, general online ads, etc. + Drive conversion. + Responsible for general SEO health of WoodchuckUSA.com + Understands basic grounding principles of SEO + Understands practices which could lead to negative impacts + Understands the impact of Social Media on SEO and vice versa + Manage tasks/projects with external personnel. Basic knowledge of Shopify, product upload, and plugin capabilities. Basic knowledge of Hubspot CRM system ideal.
+ BS in Marketing or related field + Intermediate to expert level in: + HTML, CSS, Javascript + SEO, PPC and other paid online advertising avenues + Knowledge of how websites are set up/run/maintenance + Social Media + Tools: + Analytics packages + Google Analytics + Adobe Sitecatalyst + SEO Analytics (BrightEdge/SEO Moz/RavenTools/etc) + Adobe CS Suite + Office / Excel + Google WebMaster Tools + Excellent verbal and written skills + Ability to work in a fast paced and changing environment.
This position will work with our in-house product design team to create new designs and products for holiday seasons and keystone times of the year such as Mother's Day, Father's Day, graduation, etc. You will work to launch these products by understanding market trends and our in-house
manufacturing capabilities.
Right now this is a one-person job, however, we are looking to build this team as eCommerce grows.
WOODCHUCK USA is a small business that has found success in challenging the status quo. Employees have flexible schedules but often work longer than 40 hours per week. Our roles are clear, but we often lend expertise to those around us. We value our culture and work environment and do everything possible to make use of the limited time that we have.
With that also comes a fast-paced, fun culture that has frequent happy hours together and a dog-friendly environment. The team also has bi-annual “Back to Nature” Retreats at the Founders property in Northern MN. The company also has a FREE “Adventure Checkout Room” including Fat tire bikes, Paddleboards, Kayaks, Tents, etc that are able to be checked out by employees at any time.
Compensation Details
Hours: Full Time (40+ Hours per week)
“E-mail Mitchell@woodchuckusa.com your full resume”
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